5 E-Commerce Trends You Should Know

Tuesday June 20th, 2017 Z.com News, Events, Information

By: Izza Glino

The rise of e-commerce businesses continue to change the way Filipinos consume products and services. More and more people are using their own devices like smartphones, tablets and laptop to shop instead of going to physical stores. Convenience, discounts and possible freebies are some of the many reason why the sudden hype on online shopping.

If you have an e-commerce business or would like to start one then this post is applicable to you. Here are the top five e-commerce trends in 2017 to help position your online shop in the market.

  1. Mobile in, Desktop Out

The reality is more and more consumers use their mobile phones to search for products and services online. Thus, the rise of mobile commerce.

Mobile commerce or m-commerce involves shopping with the use of typical smart phone. It can be through browser of your mobile phone or the use of an actual mobile application that can be easily downloaded and installed.

Giant e-commerce industries in the Philippines like Lazada and Zalora knew this right from the start. They took advantage of the trend happening in mobile commerce and launched their own mobile applications.

Start-up businesses, on the other hand, use Instagram and Facebook as main hub of their small e-commerce.

Come 2017, m-commerce will go beyond what e-commerce have achieved.

Just imagine this:

Everyone bring and use their smart phone inside and outside the comfort of their house.

Having a mobile app or setting your e-commerce website to a mobile-friendly one will enable your potential customers to shop on their commute, while having lunch or just queuing on the grocery store.

How to apply this 2017 e-commerce trend in your business?

  • Be sure to have a mobile-friendly business website. You can easily do this by looking for the most-fitting responsive template available. Or better yet, hiring a freelance web designer to do the tech job for you.
  • If you have the budget, go for a mobile app that will come along with your e-commerce website. This may take time and money to achieve but the return of investment is phenomenal. It makes your business seen across different channels.
  1. Online Influencers Will Play a Crucial Part in E-Commerce Marketing

Bloggers, vloggers and other content creators will be the trend in e-commerce marketing this 2017.

Collaborating with online influencers should be one of your priority in marketing your e-commerce business today.

Influencers are few key individuals who have achieved such great following in the online community either through their blogs, vlogs or social media platforms.

They have the ability to sway over potential customers for your business as they add a rather special ingredient --- trust.

These online influencers worked hard to build trust with their subscribers and followers over time. Thus, bloggers, vloggers and other content creators have “ripple effect” for any brand.

A simple mention and recommendation is enough to encourage people to purchase your products or services.

How to apply this 2017 e-commerce trend in your business?

There are a lot of ways you can include influencers in your 2017 marketing strategy.

  • Collaborate with those that are within your line of business. If you are a tech shop then find tech bloggers, for beauty e-commerce sites network with beauty and lifestyle bloggers instead. Having online influencers seen as “experts” in their own field will make it easier to boost the online presence of your business.
  • Forms of collaboration includes giving of freebie, sponsoring a giveaway, hosting an event launch or an exchange deal.
  1. Take Advantage of Content Marketing

Another e-commerce trend in 2017 is creating passive traffic through content marketing.

Content marketing refers to any form of content such as blog posts, articles, podcasts and videos used to attract, promote and engage customers.

The use of content as a marketing strategy for e-commerce websites will be seen rapidly this year.

BeautyMNL, one of the leading beauty site in the country today, manage to attract more sales thanks to the free content they publish.

They have a ton of posts focusing on brands and products that can be bought on their website. Articles like how to pick the right foundation for oily skin, top matte lipstick for morenas and many more, help attract and convert potential customers to repeat buyers.

How to apply this 2017 e-commerce trend in your business?

  • Put a Blog Page on your business website and start publishing related-articles for your audience. If you are selling ready-to-wear clothing for women online, then blog about outfit ideas, budget style guides and seasonal outfit recommendations.
  • Use helpful content to increase your customer engagement. Share them on your business’ social media to reach out more people within your niche.
  • People will often look for reviews and opinion from others before making a purchase. And so, attract shoppers to your site early by publishing the content related to your e-commerce business they might search. Again, take for example the emerging online beauty e-commerce business today.
  1. Website Security will be the Top Priority

E-commerce business owners should exert extra attention when it comes to website security.

With the amount of personal information, credit card details and other online payment data being stored on servers, e-commerce websites are usual target of hackers.

It is best to ensure that your website security is on point and well-maintained before launching your business on the online community.

Make your ecommerce site as secure as possible for your customers, your clients and yourself.

How to apply this 2017 e-commerce trend in your business?

  • Use Secure Sockets Layer (SSL) authentication to guarantee a secure communication between your visitors and your server. Learn more about SSL here : https://ssl.z.com/ph/
  • Partner only with payment gateways that comply with Payment Card Industry or PCI. The set of standards raised by PCI Compliances is designed to ensure that all companies that accept, process, store and transmit credit card information maintain a secure environment.
  • Layer your website security to further improve your e-commerce safety. You can start with firewall, a simple program that filters the information coming through the internet connection into your computer system. From there you can now add additional layers of security like login password and contact forms.
  1. Robust Customer Service

In today’s hyper-competitive e-commerce market, it all comes down to customer experience.

Your business should meet (and exceed) customers’ expectation no matter what. The way you handle inquiries and engage in communication will be the biggest game changer in e-commerce this 2017.

How to apply this 2017 e-commerce trend in your business?

  • Pro-actively answer client inquiry by having a live chat functionality on your e-commerce website.
  • Delegate a person that could handle all client question and opinion about your products and services on your business social media pages specifically Facebook and Instagram.

The above are the biggest trends currently happening in the world of e-commerce.  2017 will surely create significant development in the e-commerce industry we all can be excited about!

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