Do's and Don'ts of Domain RegistrationTuesday February 28th, 2017 Events
While getting your own domain name has never been easier (and more affordable) than ever, it is important that you put a lot of thought and care into picking your name. It is, after all, what your potential visitors will have to remember - your one and only address in the vast and still growing world wide web. At best, it can increase web traffic and improve conversions. At worst, a badly thought-out one can confuse would-be visitors and limit your site’s potential.
Before you stake your claim on your domain name, here are a few things to consider.
DO: Make sure that you own your domain name
If you are registering a domain name for your own website or business, don’t just entrust it to anyone else – make sure that your domain name is registered under your own name, and that your contact details are the ones listed. There are many cases where a domain name is dropped, left to expire, or worse, taken by someone else, just because the company’s IT personnel who registered the domain name already left the company.
It is advisable that you use a common company email address such as an email@example.com or firstname.lastname@example.org, so that you would not have to rely on a single person to retrieve your domain information. This ensures continuity even if your employees move on to other companies.
Keep the details always updated in case there are some billing, account, or technical issues from your registrar.
Your domain name represents your company and brand online – think of it as your house’s title, so make sure you don’t lose your access to it.
If you’re worried about your privacy, you can easily set WHOIS Privacy Protection, so that your private details are protected. You can do this easily (and for free!) with your Z.com Domain.
DON’T: Limit your domain name to only one extension
Even if you have your own .com website already, it's recommended that you secure your brand name in other top-level domains (TLDs). For example, if you own www.manilacoffeeshop.com, you may also want to invest on www.manilacoffee.shop, or www.manilacoffeeshop.ph, to ensure utmost protection of your trademarks and prevent Cybersquatting, which can potentially cause you a lot of headache and money.
This leads to the next point -
DO: Include misspellings of your domain name
If you have budget to spare, you can try including common misspellings of your brand name. This is so you can still catch some rather careless visitors who had the intention of visiting your site. For example, did you know that Google.com also owns Gogle.com?
DO: Keep your domain name short and memorable. Use keywords if possible, too
Can your domain pass the radio test? In other words, can people who hear your domain name on the radio accurately type in your web address?
The easier it is to remember your domain name, the higher the chances that it gets passed around through word of mouth.
Another tip is to use keywords in your domain name. For example, if you have a design company simply called “Horizons,” it is best to add your keyword – in this case, design – to your domain name (www.horizonsdesigns.com). Not only does this tie your domain name to your business, but research and experiments have shown that this can also boost your website’s SEO and conversions.
DON'T: Use hyphens, numbers, and abbreviations
As stated above, your domain name should be easy to type in. It should read the same way as it is said, so avoid any confusion with hyphenated words. If you want to use a hyphen because your desired domain name is already taken, explore using modifiers instead. For example:
Your company name is called Live Wire
The nature of your business is Photography
What do you do if your desired name - www.livewire.com - is already taken?
www.live-wire.com - NOT recommended
www.livewirephotography - Recommended
Also, don’t invent a new abbreviation if your brand name is not usually abbreviated by customers. Numbers can also be confusing, as users may not know if you are pertaining to a digit (5) or a word (five).
DO: Research on your domain name
Don’t just stop on checking on your website’s availability. Make sure your cover everything by also checking the following details:
- Is it too close to an existing domain name? If it is, make sure that it is not for a competing brand, or a brand in the same industry or category, to avoid confusion
- Did someone previously own it? If yes, it pays to know about its previous life, just so you are 100% sure of the brand image you will portray with that name.
- Check if the domain is also available as a social media handle
DON'T let your domain name expire!
We highly, highly encourage our domain registrants to select the Auto-Renew Domain function when buying their domain. You can easily set this on your Z.com Control Panel.
Domain expiration can sometimes be a tedious process that would not only cost your energy, but also more money than what you would have paid had you just renewed your domain name on time.
While it is no secret that an “expired” domain could still be renewed up until its grace period (up to 45 days after expiry), did you know that you could pay as much as Php 8,000 to redeem it? We’ll talk more about this in a separate article, but long story short – don’t let your domain names expire.
So those are just some basic things you need to ensure when registering your domain name. We'll add more to this post, so stay tuned for more tips.
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