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The How and What of Google Analytics for E-Commerce Business

Thursday July 27th, 2017 Z.com News, Events, Information

By: Izza Glino

Google Analytics for e-commerce business is a must. As a business owner you want to see the progress of your shop based on its actual analytics. From viewership to customer retention, Google Analytics is such a powerful free tool any e-commerce website should have.

Setting up Google Analytics for e-commerce business should be on top of your priority from the day you launch your mobile store. The insights it provides will help you understand the behavior of your visitors, how they use your website and relevant information to convert every visitor to customer.

In this post we’ll discuss in full details the step by step procedure in setting up Google Analytics for your online store.

Why You Need Google Analytics for Online Shop

The number one reason why you need to consider setting up a Google Analytics account to your online shop from day one is customer identity. It can basically give you an access to your customers profile and behavior and how these information can optimize your store for better sales.

Analytics shows an intelligent overview on how visitors see your shop whether they are on a desktop or using their mobile phones. It provides quick analysis on your page views, traffic sources, landing pages, social media presence and many more.

Step 1. Create a Google Account

You need to create a Google account before you can use Google Analytics. If you already have a Google account for your business then you can skip this step. If none, the follow below step.

  • Click this link and fill in the required details. Follow along the succeeding steps as described.

Step 2. Create a Google Analytics Account

Once you secured a Google Account you can now proceed in creating your own account with Google Analytics.

  • Go to Google Analytics link and click on the “Sign Up For Free” button.
  • Next, login with your existing Google Account. After successful login you can now set up your profile with Analytics.

Step 3. Setting Up Google Analytics for E-Commerce Business

Choose what you would like to track. If you have an e-commerce website choose website; if you have a mobile shop, choose mobile. If and then you have both you can register the other on a new Analytics account after.

  • Account Name should include your name as owner or even the name of your online shop.
  • Website should provide the link to your business website.
  • Industry Category is a drop down where you can specify the niche of your business. This will allow you to access the Benchmarking Reports, which is important to compare data against other e-commerce sites within the same industry.
  • Reporting Time Zone is available to define the time zone you are in and will affect the data collected when visiting your site.

Step 4. Getting and Using Your Google Tracking ID/Code

When you are done in setting up the Google Analytics Account of your e-commerce website you can now get your own Google Tracking ID.

  • Add the tracking code to your site by pasting on your website’s template. If your e-commerce website is hosted on WordPress or Squarespace, have easy-to-implement instruction to add the Google Tracking ID you just have to follow.
  • Finally, turn on the e-commerce tracking feature in Google Analytics by going to Admin > View Settings > E-commerce Settings > and click On.

Step 5. Wait for Google Analytics to Start Capturing Your Data

It can take up to 24 hours for Google Analytics to fully capture your real-time data. To verify whether you have fully inserted the Google Tracking ID on your website just go to Real-Time section of Analytics. 

3 Google Analytics Tips for E-Commerce Businesses

Here are some tips to help you utilize the data gathered in Google Analytics for your e-commerce site.

  1. Study Your Audience

Easily understand who your viewers and potential customers are, by going to Reports > Audience portion of Google Analytics. This section reveals an overview of your viewers’ age group, gender and interest, basic information to help you in your marketing strategy. Align your promotions, content and other marketing efforts based on the dominant data seen on the Audience overview.

  1. Identify Your Top Referrals

Another great data Google Analytics provide is Referral. Go to Reports > Acquisition > All Traffic > Referral to show the specific websites that send traffic to your e-commerce website.  Network with these top websites and ask if you can provide products for review, or possibility of sharing a PR guest post. The audience of these top referrers will find your link and give you more pageviews as well.

  1. Find Helpful Keywords for better Search Rankings

Search Engine Optimization (SEO) is important any e-commerce website. If you want your shop to be found in the busy online community, you need to know exactly how SEO works. Fortunately, Google Analytics can easily provide relevant keywords that can make you rank higher in the search rankings. Just go to Reporting > Acquisition > AdWords > Keywords and use these keywords to build content strategy for your site which can increase conversions and possible revenues.

 

Overall

Google Analytics is one of the simplest tool if you want to collect and analyze the important data that can affect to the success of your online business.  Don’t let the big numbers, graphs and percentage scare you as online shop owner.

Analyzing the reports you get on a daily, weekly and monthly basis can help align your business and marketing goals accordingly. Setting up Google Analytics for e-commerce business only takes 15-20 minutes of your time, but the amount of information you’ll get will definitely help growing your business.

The Google Analytics Help Center is also available to give you further technical guidance.  

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